Makeup remover is a skincare product specifically created to cleanse the skin by eliminating makeup, dirt, oil, and impurities from the face. Typically, it is formulated to break down and dissolve cosmetic products, including foundation, mascara, eyeliner, and lipstick. This product effectively removes the accumulated makeup, dirt, oil, and pollutants from the skin throughout the day, helping to prevent clogged pores and breakouts.
The primary types of makeup removers include wipes, liquids, pads, cleansers, and more. Wipes are fabric-based removers, often pre-moistened, intended for quickly wiping away makeup without the need for water. They can be both organic and conventional, available in a variety of price ranges, low (under $25), mid ($25-$50), and high (over $50). These products are sold through multiple sales channels, such as specialty shops, modern trade, department stores, drugstores, online retailers, and others, and can be applied to the face, lips, and eyes.
The makeup remover market research report is one of a series of new reports from The Business Research Company that provides makeup remover market statistics, including makeup remover industry global market size, regional shares, competitors with a makeup remover market share, detailed makeup remover market segments, market trends and opportunities, and any further data you may need to thrive in the makeup remover industry. This makeup remover market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The makeup remover market size has grown strongly in recent years. It will grow from $2.28 billion in 2023 to $2.44 billion in 2024 at a compound annual growth rate (CAGR) of 7%. The growth observed in the historical period can be linked to the increased use of cosmetics in beauty routines, advancements in product formulation technology, a heightened focus on skin health and hygiene, the rising influence of beauty and fashion trends, and the expansion of retail and online distribution channels.
The makeup remover market size is expected to see strong growth in the next few years. It will grow to $3.21 billion in 2028 at a compound annual growth rate (CAGR) of 7.1%. The anticipated growth during the forecast period is driven by a surge in consumer demand for skincare products, heightened awareness of skin health, improvements in formulations, the growing influence of beauty trends, and the expansion of e-commerce platforms. Key trends for the forecast period include the rise of eco-friendly and biodegradable packaging, a growing preference for multifunctional products, an increase in premium and luxury formulations, advancements in micellar and cleansing technologies, and a movement toward personalized skincare solutions.
The increasing use of cosmetics is anticipated to drive the growth of the makeup remover market in the coming years. Cosmetics refer to products applied to the body, particularly the skin, hair, and nails, to cleanse, enhance appearance, or modify body odor without altering the body's structure or functions. The rising popularity of cosmetics can be attributed to heightened awareness of beauty and wellness, influences of health and hygiene, and greater access to a wide variety of products through e-commerce. Makeup removers are essential for maintaining healthy skin by eliminating makeup, dirt, and excess oils, allowing the skin to rejuvenate and better absorb beneficial skincare products. For example, a report from the Bureau of Labor Statistics, a U.S. government agency, revealed in December 2023 that spending on personal care products and services rose from $771 in 2021 to $866 in 2022, marking a 12.3% increase. Thus, the growing use of cosmetics is fueling the makeup remover market.
Leading companies in the makeup remover market are focusing on creating advanced skincare solutions with therapeutic properties to enhance skin health. These properties are designed to promote skin healing and reduce inflammation through natural, calming ingredients. For instance, in August 2023, Tatcha LLC, a U.S.-based beauty and skincare brand, launched the Indigo cleansing balm specifically formulated for dry, sensitive skin. This fragrance-free, moisturizing balm transforms into a silky oil that effectively removes dirt, oil, and waterproof makeup without depleting moisture. Its fatty formula cleanses while maintaining skin hydration and is enriched with Tatcha's Akita rice, Uji green tea, and Okinawa algae to promote a balanced and radiant complexion.
In September 2022, Reliance Retail Ventures Ltd., an India-based retail company, acquired a controlling stake in Insight Cosmetics for between $10 to $15 million. This acquisition strengthens Reliance Retail's position in India's rapidly expanding beauty and personal care market. It aligns with the company's strategy to grow its beauty business through acquisitions, aiming to compete with industry leaders such as Nykaa, Myntra, and Purplle in the fast-changing omnichannel beauty sector. Insight Cosmetics is an Indian manufacturer of makeup removers.
Major companies operating in the makeup remover market are Johnson & Johnson, Christian Dior SE, Procter & Gamble Co., Unilever, L'Oreal S.A., Chanel SA, Estee Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Avon Products Inc., Shiseido Company Inc., Clinique Laboratories LLC, Marykay Inc., Kose Corporation, MAC Cosmetics, Revlon Inc., bareMinerals, Bioderma, Lancome, Tatcha LLC, Bobbi Brown Professional Cosmetics Inc, Billie Inc., Onyx Brands LLC
North America was the largest region in the makeup remover market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the makeup remover market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the makeup remover market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The makeup remover market consists of sales of micellar water, cleansing balms, cleansing lotions and bi-phase makeup removers. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Makeup Remover Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on makeup remover market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for makeup remover ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The makeup remover market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
The impact of higher inflation in many countries and the resulting spike in interest rates.
The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
- Markets Covered:1) By Type: Clothes And Towelettes; Liquids; Pads; Cleansers; Other Types
- 2) By Category: Organic; Conventional
- 3) By Price Range: Low (Less Than $25); Mid ($25-$50); High (More Than $50)
- 4) By Sales Channel: Specialty Stores; Modern Trade; Departmental Store; Drug Stores; Online Retailers; Other Sales Channels
- 5) By Application: Face; Lips; Eyes
- Companies Mentioned: Johnson & Johnson; Christian Dior SE; Procter & Gamble Co.; Unilever; L'Oreal S.A.
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
